As a San Diego family photographer, I’m always drawn to places that celebrate childhood the way it truly feels. Full of wonder, imagination, and a little bit of chaos. That’s why I love Geppetto’s Toys. It’s not just a toy store. They created a place where kids are encouraged to dream, explore, and play without limits. Whether you’re shopping for a birthday or just browsing with your little ones on a sunny afternoon, Geppetto’s makes the experience feel truly special.
7840 Girard Ave, La Jolla, CA 92037, with multiple other locations around San Diego
Geppetto’s Toys is a long-standing favorite in the San Diego community, family-owned and operated since 1976. With several locations throughout the county, including their flagship shop in La Jolla, many local families make it a tradition to visit. The stores are cozy, colorful, and filled from floor to ceiling with carefully chosen toys that are as fun as they are thoughtful.
You won’t find rows of noisy gadgets here. Instead, it’s a beautifully curated selection of toys that spark creativity and hands-on play, just the way childhood should be.
Geppetto’s specializes in high-quality toys for every age and interest. From wooden puzzles and plush animals to STEM kits, board games, art supplies, and sensory-friendly finds, the variety is incredible without being overwhelming. The staff is friendly and helpful, always ready with recommendations if you’re hunting for a gift or something new to keep the kids entertained. There’s also a sweet little section of children’s books, which makes it easy to pair a toy with a story. Something I love to do when creating memory baskets or holiday surprises.
And let’s not forget one of the best parts. They wrap your gifts beautifully and for free. It’s a small detail that makes a big difference when you’re rushing to a party or prepping for a birthday celebration.
In addition to their amazing inventory, Geppetto’s Toys hosts seasonal events throughout the year, including character visits, toy demos, and holiday celebrations. It’s always worth checking their event calendar or popping in during the festive season. The windows are decorated, the store is buzzing, and everything feels just a little more magical.
They also make it easy for families to shop locally with helpful staff, convenient locations, and a website that offers the same thoughtful touch as their stores.
Geppetto’s Toys is one of those rare places that captures the heart of childhood. It’s warm, welcoming, and full of treasures that help families slow down and enjoy the play-filled moments that really matter. Whether you’re building a train track, puzzling together as a family, or picking out a bedtime book, Geppetto’s has something that brings you closer.
And if you’re in the thick of those toy-strewn, joy-filled years and want to remember what this season really felt like, I’d love to help. As a San Diego family photographer, I specialize in capturing your real-life magic, the messy, the beautiful, and everything in between. These moments don’t wait. The way they reach for your hand, the way they light up over the smallest things, it all changes so quickly. Reach out so we can seize these moments while they are still your every day. Let’s freeze time, one playful moment at a time.